Seven Style was founded by Giorgio Brezzo in the sixties in Milan; at first the business was involved in the moulding of plastic supplied by Caleppio for the production of display units for Lancome, Trussardi, L’Oreal, Shiseido, Johnson.
In 1982 the plant moved to Bistagno and in 1989 we began the spry-painting of metal and plastic pieces mainly dealing with bicycles and mountain bikes for the well-known Girardengo in Frugarolo.
The main activity has always been the manufacturing of snow bob-sleds. In the sixties we created our snow bob with plastic seats attached or foam seats. Some models like atlas bob and disk bob were not provided with brakes. At that time there was a national snow bob team supported by a winter sport league backed by F.I.S.I.; the snow bob league organized a circuit of competitions in the same places as the official bob competitions. They had a lot of supporters and they took place in the famous Italian skiing resorts of Cortina, Caspoggio, S. Caterina Valfurva and in Grindelwald (Switzerland) and La Plagne (France).
After about thirty years of business Giorgio, thanks to his great technical skills and his leadership qualities, enabled the company to build up a wide network of trade relationships with up to 1.500 clients all over Italy.
In 1999 Marco Ratto took over the management of the company: he was only 29 but with a great enthusiasm, his technical know-how and his ambition to succeed in the international markets due to his confidence in his product.
Times have changed and the winter sport market offers new, trendy and up-to-date products.
The Seven Style bob is a sporty product with a great tradition, but in line with the new products of the market. Every year the technicians improve the performance of the bob in term of safety and comfort to ensure our products always remain popular thanks to their high quality and reliability.